FIBR — The other macro. 6g of gentle fibre, one stick a day.

The number nobody tracks

The most tracked diet in the gym is missing a macro.

You know your protein number to the gram. You couldn't say your fibre number if your gains depended on it. The UK target is 30g a day. The average adult gets about 16g — and if you're cutting carbs to hit macros, you're likely shorter still.

UK AVERAGE INTAKETARGET: 30g / DAY

16g

← THE GAP: 14g

Source: UK National Diet & Nutrition Survey — only 3–4% of adults meet the 30g/day recommendation.

30gFROM FOOD, EVERY DAY, LOOKS LIKE:

"Just eat more vegetables" — sure.

A bowl of porridge. Two slices of wholemeal. A tin of chickpeas. Broccoli. An apple. A banana. A handful of almonds. Every day. On top of your protein targets. Inside your calorie budget.

Nobody's doing that. That's why 96% of the country is short.

We're not pretending a stick beats whole food — it doesn't, and anyone who tells you otherwise is selling something (badly). A stick beats not doing it, which is the actual alternative.

The product

One stick. 6g. Done.

Gentle by design

Partially hydrolysed guar gum and acacia — chosen because they're low-fermentation. No clear-the-room side effects that make people quit psyllium and inulin in week one.

Actually flavoured

Citrus + berry, built like an electrolyte mix, not a medicine. Dissolves clear in water. No grit, no wallpaper-paste texture.

Honest claims only

Fibre contributes to normal bowel function. That's the claim we're legally allowed to make, so that's the claim we make. The rest — how you feel after six weeks — you can judge yourself.

Fits your stack

Tip it into water, your shake, or your morning coffee. Rest days and evenings — not pre-workout. Fibre before training is a rookie error, and we'll tell you that on the box, too.

The protocol

Built as a 6-week protocol, not a magic powder.

Sports-nutrition research says build fibre gradually — roughly 20g to 30g a day over about six weeks — because going from 15g to 30g overnight is how you end up bloated and quitting. So the subscription is the protocol. Your first box comes with the ramp card.

Weeks 1–2

½ stick

Daily, with dinner or on waking. Let your gut meet the new normal.

Weeks 3–4

1 stick

Full dose. Most people cruise through this stage without noticing.

Weeks 5+

1 stick +

One food swap we suggest each week. Your gut adapts. You stay.

Ramp modelled on published athlete fibre guidance. Not a treatment — a daily-intake habit.

Who it's for

For people who track things.

On 150g+ protein a day
Training 4+ times a week
Owns at least three shakers, has lost at least two
Would rather fix a deficiency than discuss it

Who it's not for

Already eat 30g from food?

Then you don't need this. Genuinely — keep doing what you're doing.

(Statistically, that's 4% of you.)

Straight answers

FAQ

Will it make me gassy?

This is the whole reason we use PHGG and acacia instead of inulin or psyllium — they're the gentlest fibres available. The ramp exists for the same reason. Follow it and most people are fine.

Can I take it before training?

Don't. Fibre before exercise is a bad idea and sports-nutrition guidance says so. Take it with dinner, or on waking on rest days.

Is this a laxative?

No. It's food fibre in a stick. Fibre contributes to normal bowel function — it's a daily-intake product, not a treatment.

Why not just buy unflavoured inulin for £8 a kilo?

You can. It's high-FODMAP (hello, bloating), it's a chore, and you won't do it daily. If you will — genuinely, go ahead. We're for the other 96%.

Subscription terms?

30 sticks a month, pause or cancel in two clicks. No contract. Pricing announced at launch.

You maxed protein.
Your gut paid for it.